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Programme.

Founders' Five Foundations.

Build a clear and structured understanding through visibility.

The Founders' Five Foundations Programme is a structured programme that helps ecommerce founders understand how their business actually makes money and installs the commercial operating system required to scale sustainably.

The Programme gives you access to the models, tools and dashboards needed to have 360° visibility of your business.

Take the Commercial Diagnostic

The Programme Content.

5 Foundations for Decision Making

5 Foundations for Strategic Decision Making

The programme runs across six modules, each focused on a specific commercial foundation - 5 foundations and a decision making layer.

Over approximately six weeks, founders progressively implement the analytical models, operational frameworks and dashboards that form the Founders' Five Foundations System.

Each module builds on the previous one, gradually creating a complete picture of the commercial structure of the business.

The programme runs across six modules, each focused on a specific commercial foundation - 5 foundations and a decision making layer.

Over approximately six weeks, founders progressively implement the analytical models, operational frameworks and dashboards that form the Founders' Five Foundations System.

Each module builds on the previous one, gradually creating a complete picture of the commercial structure of the business.

Customer Economics

Understanding the true economics of customer acquisition and long-term value. This includes customer acquisition cost, lifetime value, payback period and repeat purchase dynamics.

Marketing Economics

Connecting marketing activity to commercial performance. The programme establishes a framework for evaluating channel performance based on contribution margin and allowable acquisition cost.

Marketing Economics

Connecting marketing activity to commercial performance. The programme establishes a framework for evaluating channel performance based on contribution margin and allowable acquisition cost.

Product Margin

Understanding the margin structure of the product catalogue. This includes product-level profitability, contribution margins and the financial impact of pricing and promotions.

Operational Capacity

Evaluating whether the operational infrastructure of the business can support current and future growth. This includes fulfilment capacity, operational workload and operational cost structure.

Operational Capacity

Evaluating whether the operational infrastructure of the business can support current and future growth. This includes fulfilment capacity, operational workload and operational cost structure.

Cashflow Capacity

Understanding the cash dynamics of the ecommerce model. The programme models inventory investment requirements, working capital cycles and forward cash requirements.

Cashflow Capacity

Understanding the cash dynamics of the ecommerce model. The programme models inventory investment requirements, working capital cycles and forward cash requirements.

Customer Economics

Understanding the true economics of customer acquisition and long-term value. This includes customer acquisition cost, lifetime value, payback period and repeat purchase dynamics.

Product Margin

Understanding the margin structure of the product catalogue. This includes product-level profitability, contribution margins and the financial impact of pricing and promotions.

Commercial Visibility & Strategic Leadership

Integrating the insights from all previous modules into a structured operating framework. This module installs the Commercial Operating System used to monitor performance and support strategic decision-making.

Commercial Visibility & Strategic Leadership

The current ability to see how the fiver foundations connect.

The Programme Assets.

What Founders Receive

The programme provides the analytical tools and operational frameworks required to build a clear commercial model of the business.

Implementation Workspace

A structured Notion implementation workspace guides founders through each module of the programme.

It provides clear explanations of the commercial concepts, step-by-step implementation instructions and practical guidance on how to apply the frameworks within the business.

Commercial Analysis Models

Founders receive a suite of structured commercial models. These models are used to analyse:

customer economics

marketing performance

product margins

operational capacity

cashflow dynamics

The models form the analytical foundation of the Commercial Operating System

Commercial Dashboard Templates

Pre-built dashboards integrate the outputs from the analysis models and provide a single view of the commercial performance of the business.

These dashboards are used to monitor performance and support ongoing decision-making.

Structured Guidance

Each module includes clear guidance explaining how to interpret the outputs of the models and how they should inform commercial decisions.

Choose your delivery option.

Programme Delivery Options.

Founders can complete the programme independently or work through the implementation with advisory support.

Self-Guided.

This option is designed for founders who prefer to implement the frameworks independently. Participants receive full access to:

implementation workspace

commercial analysis models

commercial dashboard templates

structured implementation guidance

The programme can be completed at the founder’s own pace as they work through the six modules.

£1,250 + VAT

Expert-Guided.

The guided implementation programme combines the full implementation toolkit with structured advisory support.

Participants receive everything included in the self-managed version, plus:

six 90-minute advisory sessions

support installing the Commercial Operating System

review and interpretation of the commercial analysis

Each advisory session aligns with the module being implemented during that week.

£4,800 + VAT

Programme Outcome.

At the conclusion of the programme, founders leave with a fully operational Commercial Operating System.

This system provides ongoing visibility into the core commercial drivers of the business:

• customer economics
• marketing performance
• product margins
• operational capacity
• cashflow health

Rather than relying on fragmented metrics or platform dashboards, founders gain a structured commercial framework that supports more informed and disciplined decision-making as the business grows.

At the conclusion of the programme, founders leave with a fully operational Commercial Operating System.

This system provides ongoing visibility into the core commercial drivers of the business:

• customer economics
• marketing performance
• product margins
• operational capacity
• cashflow health

Rather than relying on fragmented metrics or platform dashboards, founders gain a structured commercial framework that supports more informed and disciplined decision-making as the business grows.

The Founders' Five Foundations.

Commercial visibility at scale.

The system is installed. The visibility is permanent. The decisions remain yours, but the context is finally complete.